A new partnership between Nigella Lawson and Ocado sees the TV cook and food writer create suppers from day-to-day essentials, all high on flavour and low on effort. The partnership will see Nigella launch a series of exclusive recipes on Ocado.com over the next year, as well as the creation of a ‘Nigella Loves’ aisle, where customers can shop all of Nigella’s favourite products and take inspiration from her pantry essentials.
The collaboration comes as research by Ocado reveals almost two thirds (57%) of households are on the hunt for more budget-friendly recipes this Autumn, with over half (54%) of Brits claiming they’ll be making more of an effort to use up often forgotten ingredients lurking at the back of the cupboard.
From peanut butter to HP Sauce, tinned beans to golden syrup, Nigella has rummaged through kitchen cupboards to find inspiration for simple yet satisfying breakfasts, dinners and desserts. The partnership kicks off with four recipes that showcase exciting ways to use store cupboard staples.
Launch recipes include a Peanut Butter Pasta, a family favourite in Nigella’s household which uses the spread to create a creamy sauce, and Nigella’s Cosy Supper Stir-Fry recipe – accompanied with an okonomiyaki-style zig zag of HP Sauce.
Nigella shares how to turn a can of black beans into an easy midweek feast with her Feta, Black Bean and Clementine Couscous recipe before serving up a microwave Speedy Steamed Syrup Sponge, exclusively on Ocado.com.
All launch recipes will feed a family of four for no more than £1.25 per portion and are designed to help the nation make the most out of their store cupboards this Autumn and beyond.
Nigella said: “I’m so thrilled to be joining with Ocado to come up with everyday recipes to make life easier and more delicious, and share with you the food that I love at home. And, as a longtime Ocado shopper, it’s a particular pleasure to highlight the items I buy regularly and build my very own ‘Nigella Loves’ Aisle, which I’ll be adding to often as I find new favourites. Sharing my enthusiasm and my food has always been a motivating force for me, and to be able to do this in connection with Ocado, with its huge and inspiring range of products is a real delight!”
Laura Harricks, Chief Customer Officer at Ocado Retail, comments: ‘’From the novice cook to the adventurous foodie, we’ve always admired how Nigella makes home cooking accessible for everyone and can create unique flavour combinations using everyday ingredients.